Media + News
Podcast: The Professional Confessional
Ashley in the News
February 7, 2022
– Podcast Guest
Insights From a San Francisco Based Growth Marketing Team | Interview with Ashley Stryker from Alaniz / Pathmonk
“We welcomed, with great excitement, a marketing connoisseur and content maestro, Ashley Stryker, to the show.
“As Ashley says; if no one knows about it, then no one can buy it. Ashley digs into their industry-agnostic client base, her perspective on websites, and how this growth marketing team is on the hunt to make a difference with impactful strategies that win.”
January 10, 2022
– Guest Writer
8 Stats Show Email Subscribers Worth A Lot More Than Social Media Followers / The Tilt
“Emails are one of the fastest ways to convert your audience from a rented location on social media to an owned platform where you control access.”
January 10, 2022
– Podcast Guest
How Being More Authentic (and even transparent) with Your Marketing Can Help You Grow Your Business – with Ashley Stryker / B2B Podcasting
“I think the mantra of ‘if you build it, they will come’ is the most irresponsible way to do marketing that has ever been promoted.
“You need to be deliberate, considerate, and engendering conversations where you’re actually inviting additional conversation and engaging with people who are already in your space.
“I’m a full believer in using content at every stage of the customer journey from the point where they don’t even realize they’re a customer.
“Doesn’t matter how amazing the computer tells you it’s going to perform—if people in your own organization or your own customers won’t engage with it or work with it, then it’s a useless waste of time.”
December 20, 2021
– Quoted
60+ Need-to-Know Terms in Business, Marketing, and More for Content Entrepreneurs / The Tilt
“Conversion Rate – percent of those who completed a goal desired by the business (conversion) as compared to the total number who saw the opportunity. For example, the number of visitors who complete the form on a landing page divided the total number of visitors to the page. A high conversion rate means people want what you’re offering, and they’re easily able to get it.
“CTA (Call To Action) – a prompt that encourages the user to take the specified action, such as ‘Sign Up’ or ‘Buy Now.’ It often includes a button or hyperlink to make it easy for the user to act. CTAs can be included in websites, newsletters, podcasts, social media posts, etc.
“CTR (Click-Through Rate) – the percent of total viewers or recipients who click a link in a content asset, often used to measure success of newsletters, websites, social media posts, ads, etc.
“ROI (Return On Investment) – attributing the impact of expenses on profit and revenue growth; it measures how well the cost of doing something, like marketing, affects the bottom line. Typically, ROI is used to justify budget allocation for ongoing and future campaigns and initiatives.
“For the content entrepreneur, there are different calculations you can use for ROI:
- Audience ROI – total revenue divided by total downloads (or engagements, views)
- Content ROI – total revenue divided by total number of content pieces
- Time ROI – total revenue divided days in operation.”
December 13, 2021
– Quoted
Gifts for Content Creators Recommended by Content Entrepreneurs / The Tilt
“Several content creators recommended pen and paper. I never knew how intriguing fountain pens are until reading the conversation. Ashley says The Goulet Pen Co. is one of her favorite places, while Lamy fountain pens are great for beginners. She even has an Inkvent calendar she’s using this month. Following the advent calendar concept, each day reveals a different bottle of ink.”
November 29, 2021
– Guest Writer
4 Tips To Help Make Time for Your Content Business / The Tilt
“No matter how talented you are, how incredible your tilt is, or how passionate you may be, you have the same 24 hours in a day as everyone else.
“And, if you’re like nearly half of all content entrepreneurs, your content business is a side gig (for now). A solid chunk of your daily productive time goes to your day job so you can pay the bills – and save for that sweet, sweet upgrade to your podcast recording setup.
“But – speaking as a mom and wife who works full time and still pursues my podcasting dreams of greatness – you can make time for your content business without giving up your sanity. Here are four ways I experimented with spending time on my baby content business that you might want to try, too.”
October 11, 2021
– Guest Writer
How to Calculate ROI for Content Entrepreneurs / The Tilt
“Determining the ROI of your audience and content boils down to quantifying your audience, total content assets, operating time, and all revenue streams. The ROI is a tally of how much each episode, engagement, or day is worth.”
July 20, 2021
– Guest Writer
Effective Sales Enablement: The Tools, Tactics, and “Treasure” Every Sales Team Needs / RevGenius
“I believe that — no matter how big or small the business, selling widgets to consumers or services to companies — every single business on the planet has some form of ‘sales enablement.’
“That’s because, in my experience, sales enablement is the combination of the tools, tactics, and ‘treasure‘ — that is, the collateral, slide decks, and any other marketing materials — that a sales team uses and needs to close new accounts or upsell current clients.
“Moreover, sales enablement is:
- Not one department making or pushing a product or process to sales;
- A collaborative, proactive effort between sales and their other colleagues; and
- Only as good as the individual pieces and implementation.”
June 30, 2021
– Podcast Guest
Use of data in marketing with Ashley Stryker / Data Standard Audio Experience
“In the past, very few marketers have been able to tie offline activities to revenue, but with developments in data-driven marketing attribution, they’re making vast leaps forward. This means that decisions no longer have to be guided by speculation and assumptions, but rather by hard facts – highlighting the importance of big data in marketing.
“With data-driven marketing campaigns, you are able to more effectively communicate the importance of marketing to the company by tying specific campaigns to tangible business results.”
June 1, 2021
– Quoted
Pricing Analysis: The Process of 7 Successful SaaS Startups / Breadcrumbs
“If you’re running an early-stage startup, survey your target audience to figure out their pricing flexibility.
“Ashley Stryker, marketing director, created a survey based on the Van Westendorp model.
“‘It’s a starting point for us,’ shares Ashley. ‘I’ve designed it in such a way that we’re not artificially underpricing ourselves per what our current user base can bear.'”
November 30, 2020
– Quoted
67 Book Picks for the Ultimate Content Marketing Library / Content Marketing Institute
“Brandscaping: Unleashing the Power of Partnerships (2012) by Andrew Davis
“Recommended by Ashley Stryker, media director, The Law Offices of James E. Crawford Jr. and Associates“
September 9, 2020
– Quoted
How JC Law used HubSpot and CallRail to lower ad spend by 20% while retaining 61% more clients / CallRail
“‘In order to get more clients, you can either brute force more people to look at you through external advertising, or better refine the conversion process to make better use of who you get now,’ Ashley explains.
“‘At the start, I couldn’t tell you either of those things — how many people were coming in, and how many of those people actually became clients. And then, I needed to know where they were coming from in the first place!'”
April 18, 2019
– Quoted
ON REDDIT, BRANDS CHOOSE WHEN TO START—AND END—THE CONVERSATION / AdAge
“But many advertisers haven’t yet figured out how to meaningfully interact with Reddit users, says Ashley Stryker, a content creator at Crosby Marketing Communications.
“‘Reddit is a bit of a special duck when it comes to advertising,’ Stryker says. ‘The key for brands trying to engage on Reddit is having a clear story about why they’re there. You have to respect the community enough not to just sell stuff in a post. You have to answer every question and don’t ignore uncomfortable questions. That’s the fastest way to get crucified.'”
October 11, 2017
– Guest Author
Has Audience-Focused Content Marketing Created an Echo Chamber? / Spin Sucks
“If we only give audiences what they want in entertaining or ‘engaging’ snippets, does that mean we should never challenge their way of thinking?
“If that’s so, then our audience is never confronted to change for the ‘better.’
“Their viewpoints are reinforced, rather than refined.
“Therefore, by turning organizations and businesses into media companies—producing content with clear biases and priorities—have marketers and public relations professionals inadvertently created the siloed ‘echo chamber‘ that Jim Rutenberg called out in his New York Times article?”