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Ashley Stryker, Content Marketing Strategy and Process | Crosby Marketing Communications

Crosby Marketing Communications

Company: Crosby Marketing Communications

Industry: Marketing Agency, Gov’t Contractor

Title: Editorial Writer

Years: 2018-2019

Responsibilities

Wrote long- and short-form content for agency clients, with a primary focus on the Department of Defense’s Military Community and Family Policy account. Written content included:

  • Presidential Proclamation drafts
  • Articles
  • Emails, both eNewsletter campaigns and one-offs
  • Printed Collateral
  • Static and  dynamic website copy
  • Social Media posts

Formed strategic content proposals and research documentation. Specifically, I worked on a content audit of the Military OneSource website to facilitate user movement and flow through the site. I also justified new  content topics based on organic search and website traffic data.

Worked on contracts for ARHQ: EvidenceNOW! and the Military Family & Community Policy (MC&FP) group of programs, including:

  • Military OneSource
  • Military Family Life Counseling (MFLC)
  • Office of Special Needs (OSN)
  • The Spouse Education and Career Opportunities program (SECO)

Projects