Crosby Marketing Communications
Company: Crosby Marketing Communications
Industry: Marketing Agency, Gov’t Contractor
Title: Editorial Writer
Years: 2018-2019
Responsibilities
Wrote long- and short-form content for agency clients, with a primary focus on the Department of Defense’s Military Community and Family Policy account. Written content included:
- Presidential Proclamation drafts
- Articles
- Emails, both eNewsletter campaigns and one-offs
- Printed Collateral
- Static and dynamic website copy
- Social Media posts
Formed strategic content proposals and research documentation. Specifically, I worked on a content audit of the Military OneSource website to facilitate user movement and flow through the site. I also justified new content topics based on organic search and website traffic data.
Worked on contracts for ARHQ: EvidenceNOW! and the Military Family & Community Policy (MC&FP) group of programs, including:
- Military OneSource
- Military Family Life Counseling (MFLC)
- Office of Special Needs (OSN)
- The Spouse Education and Career Opportunities program (SECO)