Independent School Management
Company: Independent School Management
Industry: Education, Consulting, B2B
Title: Digital Content Writer
Years: 2013-2016
Responsibilities
Primary writer & editor for eight monthly e-newsletters (The Source) through Mailchimp, with average opens (>30%) & CTRs (>20%) significantly above industry averages for similar emails. I wrote, published, & distributed 4-5 original articles every week for 30,000+ organic subscribers as the cornerstone of ISM’s organic content marketing and SEO strategy.
Developed & executed social media marketing strategies for various platforms, including LinkedIn & Pinterest. During my tenure at ISM, follower counts more than quadrupled (from 2,000 to 8,000+) organically with increased organic engagement.
Served as ISM Featured Speaker at Lausanne Learning Institute 2016 with two hour-long blended learning presentations featuring original research.
Created & presented hour-long webinars for ISM clients on social media best practices & content marketing for prospective parents & donors.
Created day-long training workshops for coworkers on social media import and use, as well as coached colleagues on consistent, effective engagement with online communities through personal thought leadership development.
